The people publishing m/m are not and have never been GLBT publishers and are marketing to an audience which never formed the traditional market for gay fic by gay men.
From the publishing end, yes, but from the distribution end... at my local Barnes & Nobles, the Samhain Press and a couple other original slash/yaoi publishers whose names I can't remember's books are shelved on the same "LGBT-interest" shelf as LGBTQ literature and non-fiction about LGBTQ issues/people. Which isn't the publishers' or authors' fault (really, m/m profic ought to be shelved in the romance section, given that that's the genre a lot of it's really part of, I think), but I can see how a guy who went to that shelf looking for fiction by gay men about gay men and found romance fiction by women that happened to star gay or bi men could be irritated, the same way I'd be annoyed if I went to the (mythical) LGBT interest section of my local video rental place (ha! I wish they had such a section) and found mainstream girl-on-girl porn shelved there.
no subject
From the publishing end, yes, but from the distribution end... at my local Barnes & Nobles, the Samhain Press and a couple other original slash/yaoi publishers whose names I can't remember's books are shelved on the same "LGBT-interest" shelf as LGBTQ literature and non-fiction about LGBTQ issues/people. Which isn't the publishers' or authors' fault (really, m/m profic ought to be shelved in the romance section, given that that's the genre a lot of it's really part of, I think), but I can see how a guy who went to that shelf looking for fiction by gay men about gay men and found romance fiction by women that happened to star gay or bi men could be irritated, the same way I'd be annoyed if I went to the (mythical) LGBT interest section of my local video rental place (ha! I wish they had such a section) and found mainstream girl-on-girl porn shelved there.